Meticulously balanced.

Roku Gin is the perfectly balanced gin using six unique Japanese botanicals (sansho pepper, sencha tea, yuzu fruit, sakura leaf, gyokuro tea, and sakura flower), all harvested in their best season.  Beautiful things are created when the flow of nature meets unrelenting Japanese precision and attention to detail. Roku showcases this as the true ‘Japanese Craft Gin’.

Boldinc were tasked with creating the brand platform for Roku’s global launch. Based on an undeniable brand truth, the creative platform  of ‘meticulously balanced’  binds the brand together, while giving creative freedom. The possibilities become endless, but instantly recognisable.

Borrowing from the locally valued and globally recognised tradition of the Kimono, we engaged traditional Japanese kimono house ‘Chiso’ to develop a truly Japanese expression of the six unique botanicals, through the lens of the Japanese craftsman.

Local authenticity, globally renowned and appreciated.

Deliverables: Brand Positioning / Brand Guide / Environmental Design / Social Media Content