Camshorn, the black sheep.

Our brief was to develop cut-through in a saturated space, led by Camshorn’s signature Pinot Noir.

The Camshorn vineyard in Waipara Valley NZ was originally a sheep farm, so to pay tribute to this forgotten land we decided to give the sheep their spotlight back.

Taking inspiration from high-end fashion editorials, each variant featured a unique breed, their individual personality reflecting the character of the wine.

Deliverables: Brand Positioning / Packaging