A fresh take on aperitivo time.

What do you get when you cross 150 years of craftsmanship with a new generation of drinkers? A French aperitif with a distinct difference: ruby red grapefruit. Pampelle brings a fresh perspective on a category that is dominated by bitter orange aperitifs. In classic French fashion, we disrupted the status quo with a distinctive brand, built from the ground up to be unlike anything else in the aperitif category. A balance of timeless design, with layers of meaningful discovery. The label tells a respectful but playful story that captures our origins, the craftsmanship of the product and the glamorous style of the riviera lifestyle. All in one eclectic mix.

Deliverables: Brand Positioning / Packaging / Key Visual / Brand Activation / Innovation Pipeline