Tuned for life.

This functional water is pure H2O, but the science behind it is much more complex. What makes it special is the two stage kinetic energy process it goes through, infusing it with sound and light frequencies, making it more hydrating and giving it a rounder mouth feel. The key was to decode the science part, making Frequency H2O an everyday product, approachable in its language and aesthetic.

Tuned for life encapsulates the precision of the frequencies and the new life it gives to the water and those who drink it. The label celebrates the power and life captured within each and every water molecule.

Deliverables: Brand Positioning / Packaging / Comms