Not your average vodka.

We don’t have Russian heritage and we’re definitely not backed by a millionaire rapper. We’re an extra smooth Australian vodka born in a garage in Bondi in 2003, made with whey instead of grain. A brand founded on a healthy disrespect for the rules. Our clean white label and deep oceanic blue hints at our coastal roots (and give bloody great standout on-shelf) while championing our most distinctive asset – the big O: it’s relaxed and flowing detail captures the effortless mix-ability of the vodka and those who drink it. Beyond the pack, it stands for so much more…

Deliverables: Brand Positioning / Packaging / Social Media Content