Perfect coffee made simple.

“With the coffee capsule category hellbent on over intellectualising one of life’s greatest simple pleasures, We passionately believe everyone should be able to enjoy a cup of steaming, delicious coffee every day. So we pour our passion, unchecked, into making simply the best coffee possible!” – Map Coffee.

At the heart of every Italian city, there is a town square and it’s here where the true spirit of the city and its people come alive. People come together, drink coffee and enjoy the simple things. This is the Italian spirit, the Map way of life, brought to life through black & white photography of spirited people enjoying life’s simple pleasures. The aim: shake up the coffee capsule category by taking the hype out of coffee, creating a brand that is friendly, approachable and doesn’t take itself too seriously.

Deliverables: Brand Positioning / Brand Identity / Packaging / Brand Activation / Innovation Pipeline