Confidence is a quiet thing

Pernod Ricard Winemakers has a longstanding reputation for producing great Australian wine to suit our Australian laid-back lifestyle.

However, when the opportunity arose to create a premium sparkling wine for the evolving needs of their drinkers, we needed to create a brand that stood out, but also reflected the modernity and expertise of the team behind the wine.

In a cluttered environment built on noise and visual disruption, we chose another path – quiet confidence.

Balancing the modernity of stripped-back sparkling codes with a clear link to our lineage, we created an entirely new offer, showcasing JACOB's elegant complexity without any of the limitations of traditional sparkling wine. Unlike most Australian sparkling wines, Jacob adopts a unique French twist, using classic champagne varieties of Pinot Noir, Chardonnay and Pinot Meunier, along with an extensive ageing process of 32 months, resulting in a complex finish of brioche and hazelnut flavours. 

A contemporary classic, that oozes confidence and understated elegance, just what consumers are looking for in the premium sparkling occasion. Jacob -  sometimes it’s what you don’t say that makes you stand out.

Retailing at $30, Jacob is available nationwide from 9th October.