Venture beyond

In partnership with Treasury Wine Estates, we created a travel retail exclusive gift pack for Penfolds Bin 389, presenting the Shiraz Cabernet blend often referred to as ‘Baby Grange’ in a giftable and reusable carry pack.

Reminiscent of the golden age of travel, combined with its functionality for the global travel retail environment and the desirability of the design, it delivers a compelling reason for shoppers and consumers to trade up, either for a special gift or a moment of self-indulgence.

“We are excited to launch this stunningly designed gift pack which showcases our iconic Bin 389 wine in travel retail. This new and exclusive pack provides Penfolds with the opportunity to not only tap into travel retail shoppers’ desire for new and unique offerings, but also to lean directly into the gifting occasion” commented Penfolds Head of Marketing, Global Travel Retail, Pieta Jordan.