Showcasing cold pressed refreshment.

Dare iced coffee is an institution among tradesmen and uni students, but the image and association of the brand made it hard for Dare to be at home in any office building that wasn’t under construction...

Take away coffee and iced coffee are poles apart. While take away coffee speaks of expertise and quality, iced coffee is steeped in playful hedonism, and lacks REAL coffee/barista credentials. With our eyes set on owning the second coffee moment of the day we created the first offer from Dare that didn’t feel out of place in a boardroom meeting.

To really deliver on the ‘Cold Pressed’ process at the heart of the offer, it was only fitting that Dare’s latest offering should feel cold in the hand, so we developed a bespoke aluminium bottle to showcase refreshment and generate a level of social currency among new and established cold pressed coffee drinkers.

Deliverables: Product Positioning / Structural Design / Packaging Design

IMAGES COURTESY OF LION PTY LIMITED.